What is Cloud Email Marketing?
What are the benefits?
Email campaigns are significantly cheaper than traditional mass media avenues. The price of production is also minimal as there are no printing or postage costs. Because of its low cost, you can keep in touch more regularly with your customers and build deeper relationships with them.
The benefit of email marketing is that readers can take immediate action while they are on their computers. Customers are able to click immediately on a link to access your website rather than having to remember to type in your address when they are next using the internet.
Once you have added your contacts to the email program, you can pick and choose which customers you want to target depending on their usage or demographic characteristic. You can also personalise your message by setting the program to automatically use each recipient’s name.
Measure your Results
Email marketing programs allow you to track your sent emails and measure in real-time, who opened the email and what links they clicked on. This means you can adjust your future campaigns to maximise the effectiveness of your message. You can also track who has forwarded on your email to others.
There is no need to worry if you don’t have the ‘artistic’ touch. Email marketing programs come with a range of professionally designed templates to suit any message.